The end of the season is always a pivotal moment to reflect on what we’ve learned and strengthen our relationships with the markets where we operate. This time, our teams headed to Mexico, a key market for Vanguard Group International, to engage directly with our customers and understand their needs and expectations. There’s no better way to grasp market trends and demands than by being on the ground, experiencing the day-to-day firsthand.
During our visit, we had the opportunity to tour the famous Abastos and Coyoacán markets, two major hubs where much of the fresh produce distribution in the region takes place. Every step of the way, we witnessed what truly sets us apart: the freshness of our fruits and our world-class presentation. By observing how our customers react to the quality and care with which we deliver our fruits, we reaffirmed that our commitment to excellence continues to make a significant impact in the market.
But we didn’t just observe; we engaged deeply. We learned firsthand about the challenges faced by our business partners and explored how, together, we can overcome them. We understand that great achievements aren’t made in isolation. We’re convinced that successful sales begin with a deep understanding of the customer, the market, and the circumstances surrounding it. That’s why we remain committed to being present at every stage of the process, providing effective solutions that strengthen our market relationships and allow us to continue growing together.
Wherever challenges arise, that’s where we show up—with the same determination and passion that have made us a global leader in the fresh produce industry. We’re ready to keep building strong relationships based on trust, commitment, and quality.
